Master of Business Administration (MBA) — Marketing
(Program offered in Providence or Online)
Marketers embrace strategy, creativity, and analytics to create and deliver value propositions for businesses. With an MBA in Marketing from Johnson & Wales University, you’ll develop your leadership and business skills to excel in your career in marketing.
Our MBA in Marketing program provides students with extensive knowledge of marketing strategy within the framework of an overall business strategy. Our program emphasizes the importance of key stakeholders in a business environment while managing or revitalizing brands over time.
You’ll create growth strategies utilizing market penetration and development, product development, and diversification approaches. You’ll create hybrid distribution strategies that leverage partnerships and provide access to target markets utilizing traditional, online, and digital marketing channels. Additionally, you’ll measure, analyze, and manage marketing performance efficiency and consumer insights with marketing analytics.
NO GMAT OR GRE REQUIREMENTS FOR SELECT STUDENTS
If you have a GPA of 2.85 or higher, you are not required to take the GMAT or GRE. The minimum GPA required for official acceptance is 2.85.
YOU’LL LEARN HOW TO:
- Gather, interpret and analyze research to inform decision-making at operational and strategic levels of an organization.
- Use advanced communication skills and awareness of cultural differences in global and domestic business interactions.
- Analyze problems from a diverse perspective, pose effective solutions, and evaluate the impact of executive decisions.
- Assess and evaluate business entities taking into account cross-functional environments as they affect ethical decision-making in domestic and global organizations.
- Create marketing and branding strategies within the framework of business strategy, leveraging traditional, digital, and social media that influence targeted stakeholders.
WHY EARN YOUR MBA DEGREE IN MARKETING WITH JWU?
- Choose to study on-campus in Providence or online
- Learn from expert faculty members with years of professional experience
- Take advantage of convenient start dates that allow you to begin when you are ready
- Develop the skills needed to advance your career in various marketing functions
FAST FACTS
- Complete your degree in two years
- 8-week courses
- Advance your career in marketing
- Competitive tuition
- Learn from industry leaders
EXPERIENCED AND CAREER-FOCUSED FACULTY
Unlike programs at other schools, the Johnson & Wales MBA program features faculty who are dedicated to teaching and teaching-related scholarship, not research. Many are still active members of the business community, allowing them to bring their experience directly into the classroom. Our class sizes are small and are never taught by teaching assistants, giving students the opportunity to develop relationships and share learning experiences with faculty and peers.
CAREER-FOCUSED CURRICULUM
MBA curriculum is developed via a collaborative effort between leading employers and our industry-experienced instructors. We turn theory into practice by bringing real-world projects and challenges into the classroom. This active-learning philosophy ensures that students are keeping up with the latest industry insights while learning the skills employers are looking for.
GET STARTED
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Learn more about what Johnson & Wales has to offer.